"Designing is our strength but being able to enhance our client’s life experiences through design is our passion."

Willow & East is an Interior Design studio offering full-service design and consulting for residential projects throughout the NY Metropolitan area. We aim to design effortlessly beautiful spaces for everyday living. Driven by the belief that your home should complement your lifestyle, we aim to create designs that are sensible, comfortable, and designs that only tell your story.


“Live a life with style, ease, and purpose.”

Juanita- Founder & Creative Director


Hi! I’m Juanita Jimenez, Founder & Creative Director of Willow & East. I am a graduate of The Fashion Institute of Technology in New York City, with a Bachelor of Fine Arts degree in Interior Design. Throughout the years, I have evolved into a well-rounded designer working with leading Architects and Designers in areas such as high-end residential and corporate interior projects. Over the course of my work I have been involved in developing overall design concepts, space programming and planning, construction documentation, product specifications, and management of projects from inception through completion. Thus, allowing me to develop and cultivate my own aesthetics and approach to design.

In 2018, I decided to launch Willow & East with the strong desire to create stylish, livable, and practical designs tailored to enhance the everyday life of young families and busy individuals. Going forward, my vision is to continue to grow as a brand, be recognized for our everlasting designs and continue creating positive experiences through this creative world of mine.

We thank you for stopping by and we hope to work with you soon!

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