Willow & East is an Interior Design studio based in Bergen County, New Jersey, offering full-service design and consulting services for both residential and boutique commercial clients. While we specialize in creating beautiful and collected spaces filled with purpose and warmth, our approachable personality and diverse design background allows us to work within a wide range of aesthetics determined by each unique client. We can assist with a variety of challenges from full scale renovations to one room refresh, selection of architectural details and finishes, collaborating with architects and builders, to simply furnishing beautiful + functional spaces. Driven by the belief that every design should always enhance the client’s lifestyle, vision, and goals; we pride ourselves with a comprehensive and client-focused design process that stays true and mindful of adhering to a client’s budget.




Hi! I’m Juanita Jimenez, Founder & Creative Director of Willow & East. I am a graduate of The Fashion Institute of Technology in New York City, with a Bachelor of Fine Arts degree in Interior Design. Throughout the years, I have evolved into a well-rounded designer working with leading Architects and Designers in areas such as high-end residential and corporate interior projects, allowing me the opportunity to work in all phases of a design project. From developing overall design concepts, space programming, construction documentation, furniture, material selections, and management of projects from inception through completion. Professional exposures that allowed me to develop and cultivate my aesthetics and approach to design.


Willow & East was born out of a vision and desire to create fresh designs around the subjects of home and family. Thoughtful designs individually tailored for those who appreciate timeless, well-crafted spaces that put you at ease. Going forward, we hope to continue creating positive experiences through this creative world of mine, be recognized by our everlasting and clean line aesthetics, and continue to grow as a lifestyle brand.

We thank you for stopping by and we hope to work with you soon!

Subscribe to our newsletter

Connect with us