A little about me

Hi! I’m Juanita Jimenez, the Owner & Principal Designer behind Willow & East. I am a graduate of The Fashion Institute of Technology in New York City, with a Bachelor of Fine Arts degree in Interior Design. Throughout the years, I have evolved into a well-rounded designer working with leading Architects and Designers in areas such as high-end residential and corporate interior projects, allowing me the opportunity to work in all phases of a project. From developing overall design concepts, space programming, construction documentation, furniture and material selections, to management of projects from inception through completion. Professional exposures that allowed me to develop and cultivate my aesthetics and approach to design.

A little about our Studio

Willow & East is a boutique interior design studio located in the Tampa Bay Area, offering local full-service design and virtual services nationwide. Our expertise allows us to work on projects of all sizes, from new constructions, full renovations, furnishings only, to one room refreshers. We work closely with architects, builders, contractors, trade partners, and artisans to create thoughtful spaces that speak to your specific needs.

Our heart lies in creating beautiful and collected interiors. Spaces filled with purpose, comfort, and warmth, specifically focused on busy professionals and young families. We strongly believe that the environments we interact with daily should always feel effortless and practical, and they should be a reflection of who we are, yet be versatile enough to grow with us. We are committed to bringing that same approachable and refined quality found in our spaces, into our design process. Creating a collaborative and transparent process that stays true and mindful to your desires, needs, and budget. Quality and trustworthy are at the core of our practice.

We thank you for stopping by and we hope to work with you soon!