"Designing is our strength but being able to enhance our client’s life experiences through design is our passion."

Willow & East is an Interior Design studio offering full-service design, consulting and styling for residential projects throughout the NY Metropolitan area. We aim to design interiors with a quite essence that exhibits solid beauty and adds practicality to our clients’ busy lives. We pride ourselves on a client-focused process and our ability to execute each project with impeccable detail, efficiency, and professionalism.

Interior Designer Serving the NY Metropolitan Area
Juanita- Founder & Creative Director


Hi! I’m Juanita Jimenez, Founder & Creative Director of Willow & East. I am a graduate of The Fashion Institute of Technology in New York City, with a Bachelor of Fine Arts degree in Interior Design. Throughout the years, I have evolved into a well-rounded designer working with leading Architects and Designers in areas such as high-end residential and corporate interior projects, allowing me the opportunity to work in all phases of a design project. From developing overall design concepts, space programming, construction documentation, furniture, material selections, and management of projects from inception through completion. Professional exposures that allowed me to develop and cultivate my aesthetics and approach to design.

In 2018, I decided to launch Willow & East with a strong desire to create stylish, livable, and sensible designs tailored to enhance the everyday life of young families and busy individuals. My vision is to continue to grow as a brand, be recognized for our effortless aesthetics, and continue to create worthwhile experiences through this creative world of mine.

We thank you for stopping by, and we hope you continue to follow us on this journey!

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