Our Mission

"Designing is our strength but being able to enhance our client’s life experiences through design is our passion."

Willow & East is an Interior Design studio offering full-service design, styling, and consulting for residential and boutique commercial projects throughout the NY metropolitan area. We create spaces for those who seek to live a life with style, ease, and purpose. Our client’s work and play life balance, inspires us to create designs that are functional, effortlessly beautiful, and designs that illustrate and enhance our client’s story. We pride ourselves with a client focused process, our ability to execute each project with impeccable detail, efficiency and professionalism.


A Little About…

Hi! I’m Juanita Jimenez, Founder and Creative Director of Willow & East. I am a graduate of The Fashion Institute of Technology in New York City, with a Bachelor of Fine Arts degree in Interior Design. Throughout the years, I have evolved into a well-rounded designer working with leading Architects and Designers in areas such as high-end residential and corporate interior projects. Over the course of my work I have been involved in developing overall design concepts, space programming and planning, construction documentation, product specifications, and management of projects from inception through completion. Thus, allowing me to develop and cultivate my own aesthetics and approach to design.

In 2018, I decided to launch Willow & East with the strong desire to create stylish, livable, and practical interiors tailored to enhance the everyday lives of its users. Going forward, my vision is to continue to grow as a brand, be recognized for our everlasting and sensible designs and continue creating positive experiences through my world of design.

We thank you for stopping by and we hope you continue following us on this journey!

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